Digital Marketing Specialist

Digital Marketing Specialist

Monday-Friday 8am-5pm

Competitive Salary

• This position is not eligible for remote work*

Midland Garage Door is seeking a creative and results-driven Digital Marketing Specialist to manage and grow the company’s online presence across its family of brands. This role will drive engagement, brand awareness, and measurable results through social media, email campaigns, digital advertising, media and public relations initiatives. The Digital Marketing Specialist will collaborate closely with the Marketing team to deliver cohesive and impactful campaigns for dealers, customers, and internal audiences.

Essential Duties:

• Digital Campaigns – Collaborate with the marketing team to plan, execute, and optimize digital campaigns across social, email, web, and advertising channels. Define KPIs, identify opportunities for growth, and provide insights to improve campaign performance.
• Social Media – Plan, create, and publish engaging content and ads for all social media platforms; build audiences, monitor engagement and respond to comments/messages; analyze performance and optimize for results.
• Email Marketing – Build and execute email campaigns to dealers and customers; write compelling copy; segment audiences; track performance and recommend improvements.
• Public Relations & Media – Write and distribute press releases, articles, and media kits; maintain media contact lists; identify PR opportunities to enhance brand visibility.
• Digital Advertising – Collaborate with vendors to manage SEO, PPC, social media advertising, and retargeting campaigns.
• Content Collaboration – Work with the Marketing team to produce visuals, videos, and other assets for campaigns.
• Recruitment Marketing – Develop digital content to support HR recruitment efforts, highlighting company culture and employee stories
• Dealer & Co-Op Support – Provide marketing assets and guidance to support dealer campaigns and co-op marketing initiatives.
• Analytics & Reporting – Track, analyze, and report on digital campaign performance; provide actionable recommendations for continuous improvement.
• Platform & Vendor Management – Manage marketing tools, platforms, and external vendors to ensure campaigns run smoothly and effectively.
• Media Content Calendar Management – Create, maintain and coordinate the digital content calendar, ensuring timely delivery of campaigns and consistent messaging.

Marginal Duties:

• Other duties and responsibilities as assigned by Management.

Competencies Required:

• Strong writing, editing, and content creation skills
• Familiarity with email marketing platforms, social media tools, and analytics dashboards
• Knowledge of paid social, Google Ads, PPC, and other digital advertising strategies
• Experience collaborating cross-functionally with creative teams to deliver campaign assets
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment
• Analytical mindset with experience using data to inform strategy and optimize campaigns
• Professional and courteous demeanor on and off the phone, with employees and external contacts.
• Contributes to a culture of cooperation and teamwork within and between all departments companywide – provides assistance as needed with a can-do attitude.
• A skilled communicator. Listens first and speaks second. Thinks about the message they deliver before they say/send it and how the message could be interpreted.
• Maintains the highest standard in the area of confidentiality with sensitive company information.
• Ability to work closely with senior management.
• Excellent time management abilities and a proven ability to meet deadlines.
• Takes pride in your work and has a strong attention to detail.
• Represents the company with a professional appearance and professional behavior at all times.
• Has a strong ability to multi-task.

Education and Experience:

Bachelor’s degree in Marketing or Communication and 5+ years of experience in digital marketing, social media management or communications; agency experience preferred, or an equivalent combination of education and experience to successfully perform the essential responsibilities and duties as listed above.

Equipment/Software used:

• Microsoft Office Suite
• General Office Equipment
• Multi-line Phone System
• Social Media Platforms

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment VISA at this time.

CANDIDATES OFFERED EMPLOYMENT ARE REQUIRED TO PASS A PRE-EMPLOYMENT DRUG TEST AND BACKGROUND CHECK PRIOR TO EMPLOYMENT.

We are committed to our team members, and we care deeply about providing employees and their families a supportive benefits package which includes:

• Medical and Dental insurance with company contribution
• HSA company contribution and match
• 401K with company match
• Company paid life insurance
• Vision insurance
• Company paid short-term disability and company contribution towards long-term disability
• Supplemental insurance options
• Parental Leave
• Childbirth Recovery Leave
• Vacation and Sick Time
• Holiday pay
• Referral Bonus

By submitting your application, you acknowledge that all information provided is accurate and truthful to the best of your knowledge. Any false statements, misrepresentation, or omission of information may disqualify you from consideration for employment or, if hired, may result in termination. The company reserves the right to verify the information you have provided as part of the recruitment process. Submitting an application does not guarantee employment.

Midland Garage Door is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, national origin, sex (including pregnancy, gender identity, and sexual orientation), disability, age, religion, or any other characteristic protected by federal, state, or local law. All employment decisions, including recruitment, hiring, promotion, compensation, benefits, and termination, are based on qualifications, merit, and business needs.

Midland Garage Door will make reasonable accommodations to the known qualifying disabilities of applicants and employees when doing so will not impose an undue hardship. Applicants who believe they may need reasonable accommodation to enable them to participate in the application process should contact Human Resources.

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