Manager, Marketing Planning And Strategy - External Marketing, Owned Media

Position Summary...Are you ready to help shape how sellers experience one of the fastest-growing eCommerce platforms in the world? We’re looking for an External Marketing Manager to lead strategy and execution across Walmart Marketplace’s key owned surfaces, including organic social, blog, and seller marketing site.

In this role, you’ll own execution of our organic social strategy and serve as the operational lead for coordinating blog and site content publishing across internal partners. You’ll work closely with content, lifecycle, and creative teams to ensure a connected experience across the funnel, and build the foundational processes, reporting, and playbooks that help us scale. This role is ideal for a collaborative, detail-oriented marketer who thrives at the intersection of strategy and operations.

What you'll do...

What You'll Do

• Own day-to-day execution of Walmart Marketplace’s organic social presence, including scheduling, publishing, QA, tagging, and performance reporting.
• Coordinate publishing timelines and delivery across Marketplace blog and site content, partnering with content, lifecycle marketing, and creative teams.
• Build and maintain standard operating procedures (SOPs) for social, blog, and site surfaces to ensure consistency, quality, and timely execution.
• Partner with the Content Marketing Manager to ensure alignment with Marketplace’s brand narrative, key messaging and editorial content priorities.
• Collaborate with Lifecycle Marketing to ensure owned channels support key seller moments, from acquisition to growth.
• Track and report on performance across all surfaces, surface insights, and recommend optimizations to improve acquisition and effectiveness.
• Support testing initiatives to improve content format, timing, and channel strategy based on performance learnings.
• Contribute to team planning and stakeholder updates by providing clear, actionable insights on owned channel health and performance.

What You'll Bring

• 3–5 years of experience in social media, digital marketing, or content operations, ideally in a B2B or SaaS. Brand-direct and agency experience preferred.
• Hands-on experience managing and publishing organic social content across channels like LinkedIn, Meta, Instagram, and others.
• Strong project coordination skills and the ability to manage timelines across multiple work-streams.
• Experience developing and maintaining marketing workflows or SOPs.
• Strong analytical and reporting skills, with the ability to translate metrics into actionable insights.
• Collaborative and proactive communicator, comfortable working across marketing, content, and business teams.
• Passion for building programs that support entrepreneurial growth and create value for sellers.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

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You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

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For information about PTO, see https://one.walmart.com/notices.

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Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

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For information about benefits and eligibility, see One.Walmart.

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Hoboken, New Jersey US-10279:The annual salary range for this position is $96,000.00-$186,000.00

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San Bruno, California US-08848:The annual salary range for this position is $104,000.00-$202,000.00

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Bentonville, Arkansas US-09401:The annual salary range for this position is $80,000.00-$155,000.00

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Additional compensation includes annual or quarterly performance bonuses.

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Additional compensation for certain positions may also include:

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• Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years'

experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Marketing or related field

Masters: Business Administration

Primary Location...

702 Sw 8Th St, Bentonville, AR 72716, United States of America