Senior Manager, Content Marketing

Senior Manager, Content Marketing

Would you love to shape the content strategy & development initiatives aimed at inspiring and engaging the Researcher and Librarian (R&L) markets?

Do you have a STEM background, affinity for science, or previous experience in an academic or government organization?

About our Team

You will be part of the Academic & Government Researcher & Librarian Audience team, focusing on researching and creating long-form content that addresses our audiences' challenges and highlights how we can help them while generating interest in our products and services. We are creative, agile thinkers dedicated to putting our customer's needs at the heart of everything we do.

About the Role

The Sr. Manager, Content Marketing plays a pivotal role in shaping the content strategy and development initiatives aimed at inspiring and engaging the Researcher and Librarian (R&L) markets. This role focuses on creating and implementing a strategic approach to content that resonates with researchers and librarians throughout their customer journey. The Sr. Manager ensures that content not only engages and educates the audience but also supports Elsevier's broader marketing and business objectives.

The Sr. Manager will focus on creating content to establish Elsevier as a thought leader on relevant topics, driving awareness and fueling demand generation efforts. The ideal candidate will have experience in developing content in different formats (e.g., white papers, reports, articles, video scripts, infographics). They will work in partnership with our Product Marketers, as well as Creative Services, Digital Acquisition, Customer Engagement, and Field Marketing teams to source ideas. The ideal candidate will be an effective writer with a keen understanding of digital channels; able to follow editorial and branding guidelines and company templates; is a self-starter who excels at time management; and consistently meets deadlines.

Responsibilities

• Developing and execute a comprehensive content strategy and editorial calendar that support awareness and engagement programs tailored to the R&L markets.
• Leading and managing content projects focused on engaging librarians and researchers on topics such as Gen AI and content integrity.
• Conducting or commissioning in-depth research on audience needs and insights to produce high-value content for multiple channels.
• Collaborating with marketing partners such as Segment Marketing, Solution Marketing, and Acquisition & Customer Engagement to ensure alignment of content with researcher and library offerings, while maintaining a focus on content quality and relevance.
• Writing, editing and creating content following brand guidelines and distilling complex concepts and language into content that is easily understood and engaging.
• Aligning with senior stakeholders on thought leadership and demand generation content, gaining support during pivotal moments.
• Incorporating a strong understanding of academic and research trends and library issues to ensure content remains relevant, useful, and compelling.
• Ensuring content is successfully activated in market, which encompasses impactful content presentation and effective reach.
• Establishing an approach for monitoring and analyzing content performance metrics to refine strategies and improve audience engagement. (Time permitting).
• Creating audience-focused content that motivates, inspiring and educating on key topics of interest for use in digital awareness campaigns.
• Managing and completing work on time for multiple projects.

Requirements

• Have a bachelor's degree or certificate in marketing, communication, journalism or similar.
• Have excellent English language writing and editing skills.
• Have a proven track record of creating (digital) content that engages, inspires or educates.
• Adept at simultaneously managing multiple projects; adhering to deadlines.
• Able to manage and complete work on time for multiple projects at a time.
• Have a STEM background or affinity for science is highly valued, along with previous experience in an academic or government organization.

Work in a way that works for you

We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

• Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working for you

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

• Health plan benefits
• Employee Assistance Program
• Retirement Benefits
• Various Leave Programs
• Educational Assistance
• Disability, Life and Accidental Death Insurance
• Paid Vacation
• Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

About the Business

A global leader in information and analytics, we help researchers and healthcare professionals' advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.

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