Sr. Social Media Strategist

Join Us at Pura—Reimagining Fragrance for the Future

At Pura, we believe life is better when it smells good. Fragrance has the unique power to transform spaces, elevate moods, and create lasting memories. But we know it can do even more. That’s why we’re pioneering the future of fragrance, combining cutting-edge smart home technology with premium, clean scents to create personalized, meaningful experiences in every home.

We’re not just a fragrance company—we’re on a mission to change the way people experience scent. At Pura, we are redefining fragrance as a critical element of design, on par with color, texture, sound, lighting, and furniture. We call this Scent Design—transforming scent from an afterthought into an intentional, skillful component of every space. By blending artistry and science, Pura allows users to design their own “scentscapes” that enhance daily life and craft environments that feel as good as they smell.

Why Join Pura?

Our journey began with two innovators, Richie Stapler and Bruno Lima, and their shared vision of revolutionizing how we experience fragrance. Since then, Pura has grown into a company that sells a fragrance every 3.7 seconds, partnering with iconic brands like Curio, Anthropologie, and Disney. We’ve been recognized as the Fastest Growing Company in Utah, and we are passionate about making scent a core part of life’s most memorable moments.

Your Role at Pura:

As Senior Social Media Strategist, you will play a key role in scaling Pura’s digital presence and driving brand awareness & storytelling across owned social media channels, while collaborating cross-functionally to amplify brand messaging and engage our community. You will help us inspire a belief in the power of fragrance to craft and elevate memorable moments for our Owners. This is your chance to make an impact in a high-growth company that’s redefining the way people experience scent.

What You’ll Own:

• Strategic Organic Social Media Planning: responsible for defining strategies and building social plans by understanding the brand direction, marketing needs, competitive landscape, social media metrics and market dynamics.
• Content Strategy: develop and evolve our organic content strategy, identifying key themes, storylines, content series, and cultural hooks that bring our brand voice to life.
• Storytelling: ensure every piece of content contributes to a larger, intentional narrative that supports brand and business goals
• Execution: ability to lead creative ideation that delivers platform-native social media content for Instagram, TikTok, and emerging channels
• Social Calendar: own and evolve the content calendar and editorial rhythm, translating launches, campaigns, seasonal opportunities and brand pillars into engaging content
• Creative Agency Management: provide strategic guidance, briefs and feedback to ensure content is innovative, platform-native, and brand-aligned.
• Foster Community Engagement: implement engagement with our community through proactive and reactive strategies while ensuring authentic interactions and storytelling.

Essential Functions:

• Serve as the brand steward across all social platforms—ensuring every post, story, and Reel is aligned with how Pura shows up as a brand.
• Collaborate cross-functionally with internal teams (creative, campaign managers, product marketing, influencer, PR) to ensure integrated execution.
• Build processes to elevate consistency, quality, and innovation across content.
• Support and mentor junior team members/contractors in social & community roles, helping scale voice and impact.
• Identify opportunities for hero storytelling moments (e.g., behind-the-scenes content, founder stories, customer features, cultural tie-ins) that deepen affinity.
• Analyze performance, audience insights, and cultural signals to continually refine content and amplify what’s working.
• Deliver comprehensive reports & retros detailing performance and engagement, while providing insights, recommendations and planned improvements for future campaigns.
• Help guide the team on how to effectively monitor community comments & DMs and elevate needs, concerns and common or recurring themes to the broader organization.

Qualifications:

• Bachelor’s degree in Marketing/Communications or equivalent experience.
• 7+ years of experience leading and executing across social media and brand content strategies.
• Advanced marketing knowledge of all major social platforms (Meta, TikTok, Pinterest + YouTube), including their products, user behaviors, and capabilities.
• Proven experience scaling and maintaining brands on social media with close ties to brand marketing strategy.
• Familiarity with Sprout Social or similar social engagement & management tools.
• Strong mix of creative and analytical thinking; equally grounded in insights, objectives, and KPIs while driving strong creative point of view and best practices.
• A storyteller at heart, with the ability to translate brand values and business priorities into narratives that resonate.
• Finger on the pulse of culture – obsessed with media landscape and cultural zeitgeist
• Excellent communication skills and written storytelling that can inspire & excite creatives + cross functionals to generate and execute highly-branded, innovative ideas
• Exceptional attention to detail, organizational and communication skills; ability to manage multiple priorities at once.

Pura’s Story

We’re passionate about creating spaces that inspire, elevate, and transform everyday life. We believe scent is more than just a pleasant background—it’s an integral part of Scent Design, transforming homes into meaningful, personalized spaces. Our smart home fragrance diffusers allow users to design their own scent experiences with premium, clean fragrances.

After 10 years of innovation, we’ve been recognized by Inc. and Utah Business as one of the best places to work, and we continue to push the boundaries of technology and fragrance. Join us in our pursuit of reimagining what’s possible with scent design.

Pura’s Culture

Our culture is built on a foundation of innovation, collaboration, inclusivity, and being good humans. We believe in fostering an environment where creativity thrives, empowering each team member to contribute their unique perspectives and skills. Our commitment to sustainability and integrity drives our decisions, ensuring that we not only create exceptional products but also contribute positively to our community and the planet. We celebrate diversity and prioritize open communication, cultivating a supportive atmosphere where everyone feels valued and inspired to push boundaries. Together, we’re not just building a brand—we’re creating a movement that redefines the role of fragrance in our lives.

Join the Pura Team!

We’re looking for individuals who believe in the power of fragrance and technology to transform lives. If you’re ready to be part of a dynamic, fast-growing company at the forefront of an exciting industry, we’d love to hear from you.

Pura provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

• All candidates are subject to a background check.

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